PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a
otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other
details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing
communication, surf the website, or use certain other site features in the following ways:
- To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better respond to your customer service requests.
- To quickly process your transactions.
- To send periodic emails regarding your order or other products and services.
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to
such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket
Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the
remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity,
we can offer better site experiences and tools in the future.
- Help remember and process the items in the shopping cart.
- Understand and save user’s preferences for future visits.
- Keep track of advertisements.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your
browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your
If you disable cookies, some features will be disabled. It won’t affect the users experience that make your site experience more efficient and some of our
services will not function properly.
However, you can still place orders.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does
not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those
parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law,
enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third party links
We do not include or offer third-party products or services on our website.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
- DoubleClick Platform Integration
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the
DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions, and other ad service functions
as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network
Advertising initiative Opt Out page or permanently using the Google Analytics Opt Out Browser add on.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in
control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites
and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role
in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented
is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email within 7 business days.
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors
and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that
individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
The California Consumer Privacy Act (CCPA) is the first comprehensive privacy law in the United States. It provides a variety of privacy rights to California consumers. Businesses regulated by the CCPA will have a number of obligations to those consumers, including disclosures, General Data Protection Regulation (GDPR)-like consumer data subject rights (DSRs), an “opt-out” for certain data transfers, and an “opt-in” requirement for minors.
The CCPA only applies to companies doing business in California which satisfy one or more of the following: (1) have a gross annual revenue of more than $25 million, or (2) derive more than 50% of their annual income from the sale of California consumer personal information, or (3) buy, sell or share the personal information of more than 50,000 California consumers annually.
The CCPA goes into effect on January 1, 2020. However, enforcement by the California Attorney General (AG) will start on July 1, 2020.
The California AG will enforce the CCPA and will have power to issue non-compliance fines. The CCPA also provides a private right of action which is limited to data breaches. Under the private right of action, damages can come in between $100 and $750 per incident per consumer. The California AG also can enforce the CCPA in its entirety with the ability to levy a civil penalty of not more than $2,500 per violation or $7,500 per intentional violation.
Pedal Commander and the CCPA
For customers in California, Vitalen Auto Performance, Inc. will be acting as a "service provider" with respect to our Online Services and Professional Services offering. The terms in the private policy already meet the requirements for Service Providers under the CCPA and are generally sufficient to permit customers to continue to use our services. As such, no additional contractual changes are required for customers to be able to rely on Vitalen Auto Performance, Inc. as a Service Provider under the CCPA.
Vitalen Auto Performance, Inc. complies with all laws and regulations applicable to its provision of the Online Services, which would include the CCPA.
If you want your personal information removed from our system, please contact firstname.lastname@example.org.